Blogs & Resources

IoT Coyote Court at Dreamforce 2014

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Earlier this week, we released a blog that highlights what we’ll be doing at Dreamforce 2014: Sessions, presentations, labs – all that jazz.  But we purposefully left out one the most important experiences we’re bringing to downtown San Francisco;  it’s special enough to warrant its own post. As usual, there will be 120,000+ people wondering […]

2lemetry Continues the IoT Revolution at Dreamforce 2014


Like 120,000 other people, we are really excited for Dreamforce 2014!  We had a good showing last year and this year will be even better. The Internet of Things (IoT) has grown substantially in the last 12 months and that momentum will certainly carry into Dreamforce. We will be located in the DevZone Internet of Things area […]

IoT Isn’t Going to Be the Next Big Thing – It’s Already Big

Sources of Customer Data

Does it always feel like we’re being told, “This thing [insert product], this is the next big thing!”? It gets exhausting. Remember when LaserDiscs were the next big thing?  I remember watching Jurassic Park on LaserDisc, but that was the end of it. LaserDiscs were actually released in the early 1980’s, but due to some formatting issues they […]

6 Ways to Focus on Your Consumer


In the early part of the 20th century, businesses in the United States put their attention on the consumer.  The new idea? Consumerism was the “linchpin of a healthy economy.” That’s what Andrew Bennet recently stated in an article written for LinkedIn. Markets have greatly evolved in the last century, but one thing is holding true: Consumers are […]

Responding to “Big Data” Concerns

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An article on Big Data was recently posted by Michael Leonard.  He points out that Big Data is not just a futuristic concept; it’s already upon us and the enterprise value is huge.  The surge in mobile apps, IP wireless networks, online commerce, systems for point-of-sale systems, social media platforms, and the use of sensors for literally everything, if managed […]

The Importance of Data in the Modern Business World

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Have you ever studied classic, or “dead”, languages?  These old languages are fascinating in their complexity, but what’s most mind-blowing is the tedious method used by ancients to preserve sacred texts that are a few hundred to several thousand years old.  Scribes would spend years copying a lengthy document – over and over… and over again. They […]

What IoT Can Learn From the Emoji


Have you ever wondered how emojis ever became a thing? According to a recent article in the Wall Street Journal, it appears that emojis originated in Japan, which isn’t all that surprising as many look similar to Japanese comics. Emojis were first created in the late ’90’s and they were so popular in Japan that […]